Wednesday 7th November – Maidenhead – Marketing Strategy Cocktail – Sophie Comas from Rimu Marketing
0915 – 0930 – Arrive and Registration
0930 – 0950 – Welcome & Introductions
0950 – 1000 – Business Girl Spotlight
1000 – 1030 – Sophie Comas – Rimu Marketing
1030 to 1130 – Networking
Marketing Strategy Cocktail
November is the perfect time to start to think about your marketing strategy for 2020, giving you a chance to plan your marketing and content to ensure you start the new year in the best way to achieve your business objectives. In this session, Sophie will take you through the key things you should consider in your marketing strategy by using the analogy of “Mixing a cocktail”. We will discuss the following 5 steps:
- The Glass: evaluating where your business is now and understanding your environment.
- Ice Cubes: Building your harvest media
- Adding the spirit: Considering the wider marketing mix
- Adding the mixer: Understanding what makes good creative and content planning.
- A twist of lime: Tracking and monitoring.
About Sophie: Sophie is a “Marketing Mixologist”, after a 15 year corporate marketing career set up Rimu Marketing in April 2014 and over the last 5 years has worked with many small businesses across a diverse range of industries. Sophie is a Chartered Marketer and current member of the CIM. Think of Rimu Marketing as your ‘virtual marketing department’ able to help you with all of your marketing needs from building your strategy through to implementing your marketing campaign and everything in between. To find out more about how we work please visit: www.rimumarketing.co.uk.
Our meet-ups are friendly and fun with an infectious vibe, fizzing around the room. When women connect, a transformation happens. We encourage women with different backgrounds, different businesses and at different stages of their business to join in. You never know who you are talking to and how they might be able to help you or indeed they might know someone who can. Our ethos is collaboration and definitely not competition. We believe you can all help each from waitress to high flying CMO. We need to work together to change the perception of how we really do business. We can learn and support each other in the process. Building relationships are what we do best! Face-to-Face networking builds deeper connections and relationships. Paid members can attend any location at the member rate. Visitors can attend twice as guests before deciding whether to sign-up as a fully- fledged member. We operate a closed membership. The exception to this is that guests have a seven-day window to sign-up as a member after an event.
Who can attend?
Anybody who owns a business or who are thinking of setting one up.
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Hope to see you there!
Amanda, Chief Business Girl