Have you heard of the Shiny Object Syndrome? Well, in simple terms it’s when you chase something new rather than stay focused on what you are doing, or more importantly what’s already working.  You’ve heard that saying “Why fix something that isn’t broken?”.

It’s similar to a child who nags you persistently to get the new, biggest, gizmo gadget, on the TV toy.  How many Christmases can you recall where the TV is full of adverts? You relent and buy something.  Very quickly your child loses interest in the new toy and moves onto the next new shiny object.  We’ve all been there in some way.

I’ve been growing the biz girl’s community for five years.  I started to monetise it as a business two to three years ago.  At the core of the community is, yep you’ve guessed it the community.  Hundreds of women have gained new business, confidence has soared, multiple collaborations have taken place.  It’s all because of the community.  I thought I need to do more, be more.  I didn’t really get why people were paying me to be part of the community.  Until recently.  I made some changes to the membership club because I thought it was needed. I made a mistake. I wasn’t happy with the changes I had made in my business.  It didn’t feel right.  I wasn’t feeling it. I wanted to give up.  I very nearly did.  I was distracted by the next shiny object.  I had forgotten what my business was really all about and had almost abandoned the most important part of my business.  People.  Yes, people.  My business is about connecting women together for the greater good.  Some people might think that all sounds rather lovely and fluffy.  It’s not.  The power of connecting people together is what creates revenue, opportunities and businesses that grow. Truth.

What did I learn?

Sometimes keeping it simple is the game-changer.  For me, I have gone back to basics.  It feels right and it’s all about the people again.  Building a business is so tough.  There is no rule book.  You have to find out what works and what doesn’t as you go along.  It’s often easier to jump from one thing to the next and to chase that shiny object, rather than face the reality of where your business is at.  It takes time.  Lots of time.  It can take two to three years to work.  Being consistent when nobody is buying your stuff is the hardest part.  People were buying my stuff, so why on earth did I try to change that? For me, it was all about distraction.  Shiny objects look good and exciting but are really just distractions. The wonderful world of the internet doesn’t help either. There are constantly new, and very shiny objects in the online ether. New products, services, businesses.  On social media, there is an overload of content which creates a nervous need to do more.  I did this, not because I was copying others because I NEVER copy others, but because I felt my community needed more.  I was so wrong.

Is this you?
  • Do you constantly start new goals but never, ever see them through to the end?
  • Do you jump from one course to the next, drawn by the exciting claims of each course, but actually, you never achieve anything?
  • Do you have a list of business ideas that you never actually get around to pursuing?
  • Do you often register new domain names, but you never develop them as a business?
  • Do you have a large and growing awesome collection of swanky tools, but you don’t actually use any of them?
  • Dou feel like you are a jack of all trades but master of none?
How to Avoid Chasing Shiny:

New does not always mean better.  It’s important to adapt your business to keep up with the latest trends and what your audience wants.  However, if you follow every single new idea, you end up wasting your time rather than getting things done.  Just because somebody else launched something new, doesn’t actually mean it’s better.

See past the hype. Keep an eye on what other people are doing but don’t let it distract you.  Some people may brag about how great something is but remember what is good for others might not be good for you. Don’t follow what others are doing because it’s the hottest thing on the planet right now.  If a new idea fits with your priorities, then go for it.  Otherwise, stay in your lane.

Stop the noise. The best way to manage this is to manage the source of distraction.  Unlike those Facebook pages.  Unsubscribe to those newsletters.  Leave those groups.  When you constantly see new shiny things, it really does disrupt your focus and your train of thought.  Reassess your social media news feeds.  How much is relevant to you? Probably less than you think.  It takes up brain space and halts progress.

Know the difference between chasing shiny and real opportunities. Sometimes the very thing that is the most important aspect of your business, is not what you think it is.  Things don’t always have to be bigger and better.  Keeping things simple creates bigger and better. Get clear on what you are offering and make it a big rock priority to invest your hours on what is at the very core of your business.

Who’s chasing shiny?

Amanda Ayres

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